News at Eleiko Sport USA











Chicago, Illinois – May 23, 2016: The team at SPS, Oakland – Speed, Power, Strength – is about to open the second ever US based Eleiko Certified Facility in Oakland, CA. This is a first class facility that meets the highest standards of the Eleiko brand, where you are guaranteed to find the best possible equipment to train on, along with first class coaches and trainers specialized in weightlifting and strength & conditioning.

SPS focuses on support for youth and amateur athletes in the areas of Olympic weightlifting and sport specific strength & conditioning. That support includes providing training to athletes, education to coaches, amateur athlete financial support, and equipment to local programs, schools and clubs, with the long-term goal of building an Olympic weightlifting program in every Bay Area high school.

By growing the sport of weightlifting and teaching it to young people, SPS aims to show young athletes and coaches how to safely apply strength training to all sports, in addition to providing an educational foundation for a lifetime of strength and fitness.

SPS will include 12 Olympic lifting platforms, a full Eleiko competition platform, 6 complete powerlifting stations, a fully outfitted functional fitness space, with barbells and other free weights, and a rig, covering a total area of 9,000 square feet.

We at Eleiko are proud to support initiatives like the SPS, Oakland facility that provides excellent resources for current and future champions,” said Rickard Blomberg, President of Eleiko Sport, Inc. “The focus on the youth development, where they will teach young people to develop strength and performance, is truly encouraging in today’s world, and we salute the team at SPS for the great work that will be done in this new facility, and wish them the best of luck.”

"From the beginning, we have been focused on what is best for our athletes and clients by excelling in five areas: facilities, equipment, recovery, education, results. Our partnership with Eleiko makes this immediately visible when you enter the doors of Speed Power Strength." Mike Jenkins, Owner of SPS, Oakland, said.

SPS – Speed, Power, Strength - is located at 2140 Livingston St, Oakland, CA. More info at


ABOUT ELEIKO - Proudly made in Sweden by skilled craftsmen since 1957, Eleiko bars and strength equipment continue to be the leading products in the sports of weightlifting and powerlifting.  Eleiko products are delivered to over 160 countries and are used to equip the world’s largest events, including the 2012 Olympic Games in London and the 2015 Weightlifting World Championships in Houston.



Rickard Blomberg                                             

President, Eleiko Sport Inc                             

Ph 866 447 9441                                            





Chicago, Illinois – May 12, 2016: Steven D Holt opens the first US based Eleiko Certified Facility in Cincinnati, OH. Steven D's Strength & Conditioning is a training facility that meets the highest standard of the Eleiko brand, and where you are guaranteed to find the best possible equipment to train on, along with first class coaches and trainers specialized in weightlifting and strength & conditioning training. 

Steven D's Strength & Conditioning will provide world class strength & conditioning coaching for national and international athletes competing in all scholastic, collegiate, Olympic and professional sports. They offer continuing education and instruction for strength & conditioning professionals through certifications, clinics, seminars and individual instruction. They will also serve as host for numerous world and Olympic medalists in the sport of weightlifting, and provide an inspirational facility for young athletes on their way to becoming future Champions.

 “We at Eleiko are proud to support initiatives like Steven D's Strength & Conditioning that provides excellent resources for current and future champions,” said Rickard Blomberg, President of Eleiko Sport, Inc. “Steven understands the difference great equipment and coaching can make in the trajectory of an athlete.  We look forward to contributing to the success of Steven D's Strength & Conditioning.”

“I am extremely honored to be the first facility in the U.S. to have the Eleiko certified designation. Both Eleiko and myself have a common vision of providing the best education, training, and equipment to athletes & coaches worldwide. I look forward to continuing to develop champions of today & champions of tomorrow in partnership with Eleiko.”, says Steven D Holt, owner of Steven D's Strength & Conditioning.

Steven D's Strength & Conditioning is located at 7851 Palace Drive, Cincinnati, Ohio, 45249.


ABOUT ELEIKO - Proudly made in Sweden by skilled craftsmen since 1957, Eleiko bars and strength equipment continue to be the leading products in the sports of weightlifting and powerlifting.  Eleiko products are delivered to over 160 countries and are used to equip the world’s largest events, including the 2012 Olympic Games in London and the 2015 Weightlifting World Championships in Houston.



Rickard Blomberg                                             Steven D Holt

President, Eleiko Sport Inc                               Owner, Steven D's Strength & Conditioning

Ph 866 447 9441                                             Ph 859-743-4425

E                        E                                      

Roy Simonson joins the Eleiko Team


HALMSTAD, Sweden – Eleiko Group AB has hired Roy Simonson as a Senior Project Manager in Product Development. Mr. Simonson will lead the development of an exciting new range of products for the strength market and also contribute his experience and expertise to the overall development of Eleiko’s product portfolio.

Mr. Simonson is responsible for designing some of the most groundbreaking fitness equipment lines in the fitness industry and has a number of important patents to his credit. His knowledge and feel for the market is second to none and Eleiko is honored to have a product development and design guru as part of the company.

“We are very excited to have Roy onboard the Eleiko team and we can’t wait to get started on new and innovative products for the strength market. He is a highly skilled product designer and a fantastic person to work with. says Eleiko CEO Erik Blomberg.

“I am thrilled to be here, nothing excites me more. It is an ideal match between both parties. Eleiko is a great company with great people and a heritage of quality and innovation. We can do truly great things together. states Mr. Simonson.

Mr. Simonson will be based in San Clemente, California, but spend time continuously in Sweden to work at the Eleiko Headquarters. The addition of Mr. Simonson will further strengthen Eleiko’s long- term growth plan with the objective of being a global leader in strength training.

For more information please contact CEO Erik Blomberg, on telephone +46 35 17 70 70 or by email



For almost 60 years, Eleiko Sport has been a worldwide leader within the international strength training communities. Our weightlifting, powerlifting and strength & conditioning products have been delivered to more than 180 countries. They are often seen at the world’s largest championships, where more than 1,000 world records have been set with an Eleiko bar. Eleiko is headquartered in Halmstad, Sweden, and employs people across offices in Sweden, Norway, Finland, Germany, Russia and the USA.


The Official Barbell of the 2015 World Weightlifting Championships

The Houston Local Organizing Committee Announces Eleiko Group as the Official Barbell Provider for the 2015 World Weightlifting Championships.

HOUSTON – The Local Organizing Committee (“LOC”) for the 2015 World Weightlifting Championships is proud to announce a partnership with Eleiko as the official barbell provider for the World Weightlifting Championships in Houston this November.

“Eleiko is truly excited to be the official barbell of the 2015 IWF World Weightlifting Championships in Houston.  This will be an incredible event as the world's best weightlifters come to Texas to win gold and to set world records. We are certain that the competition will amaze the spectators and be an inspiration for current and future lifters, both in the United States and worldwide. Eleiko will be in Houston to deliver world class-weightlifting equipment for world-class performances,” stated Erik Blomberg, CEO, Eleiko Group AB.

For over 50 years, Eleiko Sport has been a worldwide leader within international weightlifting, powerlifting and strength and conditioning communities. Since 1957, they have delivered lifting equipment to the world’s largest championships, where more than 1,000 world records have been set by athletes using an Eleiko bar. “After an extremely competitive bid process and wonderful partnership offerings from each equipment company on the IWF approved list of suppliers, the Houston LOC is incredibly proud to announce that Eleiko has been chosen for the 2015 World Weightlifting Championships,” said Janis Schmees Burke, CEO, Harris County - Houston Sports Authority.  We are thrilled to be working together with them to deliver a first-class experience for each and every athlete competing this year.” 

The Houston LOC partners with the United States Olympic Committee and USA Weightlifting to host the Championships for nine exciting days and nights from November 20 – 28, 2015, at the George R. Brown Convention Center in downtown Houston. An estimated 600 competitors from over 188 affiliated National Federations from all five Olympic continents are expected to participate in this International Olympic Committee-sanctioned qualifying event for the 2016 Rio de Janeiro Summer Olympic Games.

Eleiko Lifting Safety Basics

Eleiko always strives to promote safe and secure lifting. Therefore we wish to provide some information below that is intended as a guideline for coaches, lifters, and anyone otherwise responsible for maintaining a safe and positive lifting environment. Always refer to applicable national law, sports body, federation and club facility regulations.

Here are a few things to help you maintain a safe facility.

Emergency Tools

  • Make sure a first aid kit is available, and fully stocked.
  • Make sure a working phone is available in case of emergency.
  • Know your emergency exits.


  • A clear map of your emergency exits.
  • Your facility hours.
  • Whom to contact with issues or concerns.
  • Rules for using the lifting area.
  • Any club regulations.
Here are a few things to consider when stocking and maintaining your lifting equipment.

If you can, purchase only certified equipment (by IWF, IPF, or IPC).

  • Improperly constructed bars and plates pose a serious safety risk:
  • They break when used for professional lifting, causing immediate injury or fatality.
  • They function poorly (for example, sleeves do not rotate well and lock up) and cause physical strain.
  • Bars deform over time. This is not always visible to the eye, but will cause asymmetrical loading of lifter.
We are of course partial to our own products, and proud to be the only manufacturer certified by all three bodies (IWF, IPF and IPC). But any of our certified competitors provide equipment that is safe to use.


  • Provide bumper plates for Olympic lifting. Metal plates are dangerous for the lifter and hard on floors.
  • Provide one pair of collars per bar, and enforce their use regardless of load.
  • Provide technique bars and discs for new and younger lifters.

If funds allow, we recommend stocking an IPC Powerlifting bench and bar to ensure accessibility.


  • Make sure ceiling height can accommodate overhead lifting by even tall lifters.
  • Keep the ceiling above lifting areas clear.
  • We recommend a minimum of 0.5m between platforms.
  • It must be easy for lifters to reach, grab, and move equipment between storage and use area.


  • Make sure the lifting platform is flat, and level with floor.
  • At a minimum, platforms need to be 2 x 2 meters (8’ x 8’).
  • Make sure your platform has a non-slip surface, such as wood or rubber.

Storage and Maintenance

  • Equipment needs to be stored in a dedicated place, with no risk of falling down.
  • Your Eleiko bar can be stored any way. For other brands, check if bearings handle vertical storage.
  • Check and clean equipment regularly.

Here are a few things to consider when training.


  • Wear form fitting, but not constrictive, clothing.
  • Tie shoe laces. Tuck away any dangling cords.
  • Use shoes with enclosed toe.
  • If using weightlifting shoes, these need to be stiff with a solid, elevated heel.
  • If using lifting straps, wrap around bar only once, so you can release quickly if you fail.

Failing Safely

  • Attempt max lifts only with company.

If possible, use spotters. (A spotter is a lifter standing ready to assist.)

  • The squat requires two spotters on each side of lifter.
  • The bench requires two spotters if very heavy.
  • Do not lean overly forward when spotting on bench: do not cross lifter’s line of sight.
  • The heavier the lift, the more spotters are needed.
Know how to fail safely.
  • Do not be afraid to fail a lift. Be prepared.
  • If squatting, learn to “dump” the barbell behind your back or lower it to the safety bars.
  • f benching, use a spotter for heavier weights. Set the safety bars at the right height for you.
  • In Olympic lifting, when snatching:
  • If the bar is lost behind, jump forward
  • If the bar is lost forward, push backwards
  • It is worth your time and expense to learn safe failure from an accredited coach.


  • Familiarize yourself with the basic form errors for your main exercises.
  • Ask for, and be open to, feedback from coaches or fellow lifters.
  • Use video feedback to improve. (There is an app for that!)
  • It is worth your time and expense to learn safe technique from an accredited coach.

Loading the Barbell
When an Olympic bar is loaded with plates, it is referred to as a “barbell”.

  • Load heavy and larger plates first.
  • Before lifting, double-check that load is equal on both sides.
  • Collar all barbells. Big and small plates alike can fly loose and cause serious accidents.
  • In humid environments, plates will slip more. Invest in a higher quality collar.
  • Smaller metal plates can be used outside larger, bumper plates.
  • Avoid loading barbell with multiplesame weight plates. Other lifters may need this weight.

Unloading the Barbell

  • Unload symmetrically. An unbalanced bar is an unsafe bar.
  • Always unload your barbell. This is not only polite, but a safety issue for the next user.

An Eleiko bar can be left fully loaded with no damage to the bar, although we do not recommend it as a matter of etiquette. For other brands this may cause the bar to bend over time. Always double-check with the manufacturer.


As a lifter, you are part of a long tradition, a positive culture. Lifters help keep each other safe and make each other stronger. We hope you will take the time to become familiar with these customs and accept the responsibility to keep them alive.

Respect the Space
Share the equipment and space courteously.

  • Any exercise that can safely be done outside of a rack should be done outside of the rack.
  • Unload barbell and return all equipment as soon as done.
  • Wipe off benches, and brush chalk from bar.
  • Do not wear headphones in the lifting area. Be present in your environment.

Respect Fellow Lifters

  • Never walk across a lifter’s line of sight.
  • “Work in” with other lifters. This means graciously sharing a platform or rack.
  • When sharing platform or rack, it is custom for lifters to help each other load and unload.
  • When asked for a spot, ask how the lifter prefers to be spotted.
  • Do assist in critical situations and react to dangerous practice.
  • Do not offer unsolicited advice.

It is customary for lifters to cheer each other on during challenging attempts, but it is best to ask what people prefer. 

Respect the Platform

  • Keep platforms clear. Only the lifter and barbell belong on the platform at any time.
  • Do not perform push-ups or similar on an Olympic platform. Feet only on the platform.
  • Do not dump weight unnecessarily. This is neither polite nor safe.

Respect the Barbell

  • Do not step over a barbell and instead walk around.
  • Do not touch the bar or barbell with your foot. Use your hands to position the bar.
  • Clean the bar after heavy chalk use. Use the metal wire brush that comes with your Eleiko bar.

Do More of What Makes You Stronger: The Eleiko Barbell Story by Barbell Shrugged

Eleiko Sport had the pleasure of having the team from Barbell Shrugged ( visit the Eleiko factory in Sweden. They came out with this great episode that they call Do More Of What Makes You Stronger: The Eleiko Barbell Story, where you will get an inside look at the way that Eleiko makes the world's most famous barbells, the history of Eleiko, an interview with Eleiko CEO Erik Blomberg, and coaching tips from resident Eleiko coach Anders Lindsjö. 


"This week on Barbell Shrugged we have a very special episode for you. We fly half-way around the world to Sweden to find out how the world’s finest barbells are made.

Here’s a hint – It takes a lot more than just great steel.

We didn’t know what to expect when we first landed in Halmstad, the small west coast town that Eleiko calls home. Of course the weather would be cold, and we guessed there would be large warehouses stacked high with chrome bars, heavy discs and lots manufacturing equipment. That all turned out to be true, but it doesn’t really explain much about Eleiko’s success.

The real story is that it takes much more to be world-class. In this case, you need a true family effort to keep getting stronger and better year after year.

Great business are anchored in passion and love. They usually have a long history of experiment and refinement, and very tight standards that only seem to get higher and higher with time.

I cannot think of a better way to summarize the Eleiko story.

Yes, you need the strongest steel and precise manufacturing processes to make a great bar, but without amazing, driven people you have nothing. This business is all about family, and that famous knurled steel lies right at the heart of it.

We had an amazing time with our new Eleiko family. But much more than that, I can now say that we are leaving Sweden with a brand new definition of what it means to be strong.

The best equipment is indeed born from the strongest steel, but the real secret is everything else. It’s the intricacy of the knurling. The fine finish and spin of the collars. The incredible precision, balance, and fit between every single component. And most importantly, it’s the craftsman taking ultimate pride in the manufactured result.

That family effort makes Eleiko equipment world class. That’s what makes champions.

Our expectations are now raised. We can work harder and get better. We can give more. Really, we still have a lot of room to get stronger. It’s amazing, but after all these years the barbell still has plenty to teach us. The Eleiko mission statement says it all.

“Set your bar high, be kind, and do more of what makes you stronger.”

Eleiko Propels Lifters to Breaking 27 World Record’s at the IPF Open World Championships in Colorado

The 35th Women’s and 44th Men’s Open World Powerlifting Championships 2014 took place in Aurora, Colorado from November 3rd through November 8th.

There were around 250 lifters from 43 countries all around the world that showed up at the 2014 IPF Open World Championships. We saw firsthand the most prestigious female and male powerlifters competing for gold in Aurora. This Open World Championship produced 27 new World Records (Squat 7, Benchpress 7, Deadlift 4 and Overall Total 9) which were all performed on Eleiko Powerlifting Equipment. In the ladies competition we saw Larysa Soloviova from the Ukraine claim the Best Female lifter award with a total of 683.5 kg, that is roughly 1,504 pounds, while weighting in at just under 138 pounds. The best lifter award for the men was Carl Yngvar Christensen, from Norway, totaling 1230 kg, which is 2,706 pounds. The Russians were victorious in both the men’s and women’s team results.

Some of the biggest world record lifts from the male lifter last week included a 300 kg (660 lbs) squat by the 56 kg (123.2 lbs) lifter from Russia, Sergey Fedosienko, a 370 kg (814 lbs) Deadlift World Record from United State’s own, Ian Bell, and none other than the amazing 490 kg (1,078 lbs) squat from the Norwegian, Carl Yngvar Christensen.

The women lifters showed up with their eyes on setting new world records as well. Natalia Salnikova of Russia broke her own benchpress world record twice finishing with a final lift of 137.5 kg (302.5 lbs). Wei-Ling Chen shattered the world record for the 47 kg (103.4 lbs) female class by standing up a 200 kg (440 lbs) squat, which is more than four times her body weight. It was truly an amazing championship with first class lifting.

Eleiko has been a proud sponsor of the IPF for several years. Our partnership continues to grow as the sport of powerlifting become more and more popular around the world.

Eleiko announces the ELEIKO LIFTING AREA at Crossfit Union Square

Eleiko Sport has partnered with RhinoCo Fitness and opened an Eleiko Lifting Area at the newly opened CrossFit Union Square in New York City. The Eleiko Lifting Area is a first class lifting facility featuring three fully equipped platforms with Eleiko Competition bars and discs. This creates a space for members interested in training with top lifting equipment in one of the world's busiest cities. The Coaching Team at the CrossFit Union Square include several highly successful functional fitness athletes, so members will not only get access to great equipment, but also tips and advice from the best coaches in the industry. 
See pictures below of this amazing space. Contact Eleiko Sport USA if you are interested in finding out more about how you can create an Eleiko Lifting Area in your facility. 

About Crossfit Union Square

CrossFit Union Square is an Elite-Level CrossFit box designed to stand above the average gym. The training programs are designed to meet the needs of all members regardless of fitness level. Alongside two-time World's Fittest Woman Annie Thorisdottir, their coaching staff will deliver proper emphasis on form and safe movements. Their goal is to inspire you to become better every day. 

About RhinoCo Fitness
Their mission at RhinoCo is to create one world encompassing the full circle of wellness: fitness, nutrition, and recovery. Through their passion and dedication they believe everyone can charge to success. Their vision is driven by those factors that lead to the improvement of mankind. The full circle of wellness is when Fitness, Nutrition, and Recovery are delivered at the highest degree. Their values are based on their passion to bring innovation through the full circle of wellness to our community, while having fun and creating the ultimate fitness environment.

Eleiko partners with IPC Powerlifting


Powerlifting continues to progress as deal to provide equipment to World and regional championships is unveiled. 

The international federation of para-powerlifting, IPC Powerlifting, announced a five -year partnership on Wednesday (22 October) with globally recognised lifting equipment manufacturer Eleiko. 

The deal will see the Swedish-based company, which has a long and illustrious history in weightlifting, provide equipment for all World and regional championships until 2018. Eleiko will also work with IPC Powerlifting to create more awareness of the sport to a new generation of fans from around the world. 

The announcement comes shortly after regional championships in Europe, Asia and the Americas were confirmed for 2015, where the highest quality equipment will now be provided by Eleiko. More than 1,000 weightlifting world records have been set with barbells produced by the company. 

April’s inaugural Americas Open Championships in Guadalajara, Mexico, will be the first to benefit, followed by Almaty, Kazakhstan, for July’s Asian Open Championships. Then, just 10 months away from the Rio 2016 Paralympic Games, the European Open Championships will be held in Eger, Hungary, in November. 

Xavier Gonzalez, IPC Chief Executive Officer, believes the announcement marks another huge step forward for IPC Powerlifting. “We are immensely excited to be working with Eleiko and their expert staff in the years ahead, a period which includes the road to Rio, to officially provide equipment for our highest level competitions. 

“Powerlifting is growing all the time and at the 2014 World Championships in Dubai, UAE, we saw a record number of participating athletes and countries, confirming the progress made in recent years." 

“This partnership will help us to give athletes more exposure, develop the quality of competition and push forward strongly into an incredibly bright future.” 

Erik Blomberg, Chief Executive Officer at Eleiko Group, is really proud of the partnership with IPC Powerlifting: 

“We are fully committed to support and help promote IPC Powerlifting’s efforts of getting more people to discover the benefits of powerlifting.” 


The International Paralympic Committee (IPC) is the global governing body of the Paralympic Movement. The IPC supervises the organisation of the Summer and Winter Paralympic Games, and serves as the International Federation for nine sports, for which it oversees and co-ordinates the World Championships and other competitions, including powerlifting. 

The IPC is committed to enabling Paralympic athletes to achieve sporting excellence and to developing sport opportunities for all persons with a disability from the beginner to elite level. In addition, the IPC aims to promote the Paralympic values, which include courage, determination, inspiration and equality. 

For further information, please contact Lucy Dominy, IPC Public Relations and Campaigns Manager on e-mail: or call +49-228-2097-159. Alternatively, please visit or www.ParalympicSport.TV. 

You can also follow IPC Powerlifting on Twitter and Facebook: and

Eleiko at Madison Square Garden

The first ever match of Grid took place this last Tuesday the 19th of August in Madison Square Garden. Eleiko is the official Equipment Partner for the sport and has provided all equipment on the field of play - including the revolutionary Rig. 

It was a fantastic experience, with 4,000 spectators cheering on the home team NY Rhinos taking on the visitors LA Reign. 

Check out this article for some updates on the sport -

and also check out for the schedule of upcoming matches. 

ELEIKO at the 2014 Commonwealth Games in Glasgow

The 2014 Commonwealth Games in Glasgow just finished. There was some amazing lifting taking place - and Eleiko was proud to be a part of the events. 

Weightlifting requires gravity-defying strength, as male and female athletes heft huge weights into the air with every lift.

It is a competition of physical and mental toughness, where athletes compete according to 15 pre-determined body-weight categories and must record the biggest lift in their division to claim the Gold medal.

The Games will also include a Powerlifting competition for Para-Sport athletes, where weights will be bench-pressed into the air from a stationary position, with individual bodyweight and technique playing a major role in determining the overall medallists.

Spectators will experience the intensity and drama of this competition at the SECC Precinct.






Eleiko Grid Rig: From Concept to Reality in 2 Months


Seven thousand pounds of steel are bolted together almost two stories high on center court of the Don Taft University Center in Fort Lauderdale, FL. The Grid rig is visually appealing with its crossed bars, 10 feet of space between each column and wrap-around electronic ribbon board — the crown jewel of its unique technical design features.


“No one has ever seen anything like this, you take one look at this, and you’re going what..,” said Blair Doolittle, who oversees Grid League logistics and build. “This is a professional sports rig.”

It started as merely an idea three months ago — a conversation between National Pro Grid League Founder and CEO Tony Budding and Swedish strength equipment company Eleiko. After being constructed in Brazil, the new Grid rig debuted in competition Friday as freshly drafted athletes broke it in with toes-to-bar, pull-ups, rope climbs, muscle-ups and wallballs.

“It’s good looking, totally exciting and engaging,” said Philadelphia Founders athlete Brendan Marolda. “You can see how the time is going, what the score is, how many reps are left. The display totally factored into our strategy.”

The six sets of motorized gymnastic rings are retractable, each using its own 280 amp battery and weighing about 20 lb, according to Steve Meyer, the build crew foreman. Each set of rings is secured by 3-ton winches, which can hoist up to 6,000 pounds.

“It’s very solid, very well engineered. The whole feature, the way it’s laying out, there’s nothing like it,” Doolittle said.




When Budding tasked Manager of Eleiko Sport Brazil Marcus Moraes with creating a customized rig for Grid, he knew it would be challenging. From the beginning, Moraes said he had three goals for the design:

  • Six-hour limit each for setup and breakdown
  • No floor damage or markings
  • Spectator-friendly in that it allows views of the athletes from any angle

Budding gave them an aggressive timeline: one month to design and one month to create.

“In two weeks, we had five grid designs,” Moraes said. “We made two designs based on what Tony wanted and then we gave our product designers the freedom to design two or three other rigs. Our favorite ended up being the one we built.”

The first step for the design team was visualizing what the spectators would see. By mapping out where on the grid each exercise would be performed, Eleiko Sport’s work contributed to the refinement of the rules of Grid.

“We have a long history in working with professional sports,” said Eleiko Sport CEO Rickard Blomberg. “We’ve been involved in weightlifting since 1957 and powerlifting for several decades. When Tony came to us and asked us to be a part of making the rig and setting the standard for the sport, it was something that was very natural for us to do.”

Early on, Budding emphasized that the rig couldn’t be welded together or screwed into the floor. The League ultimately will have two Eleiko rigs travel across the country to the eight teams’ venues.

The 10-foot-long pull-up bars, which weigh 135 lb each, have barreled ends that widen outward from the center and give the structure more rigidity. That solved another goal of not having to use external counterbalancers. The pull-up bars, in addition to the 200-lb base plates on the floor, help distribute the weight so that when in use, the rig is under as little dynamic tension as possible.

“Because of all the complex structural components and engineering that’s gone into this, the No. 1 focus for us has been to produce something that is safe for the athletes,” Blomberg said.

D.C. Brawlers’ Alea Helmick said the rig provides great visibility for the athletes and fans, and she also cited the functionality.

“It’s so sleek,” Helmick said. “You can do so much from it. There’s wall-balls incorporated into it, rings, hanging ropes, pull-ups, and then the handstand push-up boards. There’s great visibility, even when you’re looking across to the other team. You can see which quadrant they’re in and what they’re doing. Visibility is important, especially when viewers tune in after a race begins.”

The second Eleiko rig, which is made of stainless steel, started its journey from Rio de Janeiro to Madison Square Garden in New York City for the season opener Aug. 19 featuring the New York Rhinos and the Los Angeles Reign. It is scheduled to arrive July 25, almost a month before the match.

“Eventually, teams will each have their own facilities and they can each have their own rig permanently installed,” Moraes said.

Not only will each Grid team have its own rig, but Eleiko plans to manufacture rigs suited for fitness facilities everywhere.

“Eventually we hope to have universities, high schools and recreational leagues buying our equipment for their Grid facilities, Blomberg said. “People will begin to train for this sport specifically and they will want to learn the movements on the actual equipment being used.”X

Proud to be a part of the 2014 USA Weightlifting National Championship

Eleiko will be part of the 2014 USAW Nationals in Salt Lake City, 18-20 July. Using Eleiko barbells and discs, over 400 athletes will compete to become the USA National Champion. 

This three-day championship is USA Weightlifting's annual premier weightlifting event and is the primary qualifier for teams representing the United States at the World Championships, Pan Am Games and/or Olympic Games (depending on the year).

The Eleiko Team will be at site, so stop by our booth and check out our great deals on apparel and accessories. 


Eleiko is the Official Equipment Provider to the National Pro Grid League.

Eleiko is excited to be part of developing the new sport of Grid.

Combining strategy, brute physical power, and agility, Grid brings strategic athletics racing to fans around the world. With co-ed teams and competitors over 40 years old, the Grid is where athletes come together to race towards a shared destiny. Launching this summer, the two-hour matches have 11 races that are easy to follow, yet filled with strategic opportunities. Because in order to win on the Grid, everyone must work together. Eleiko will supply all equipment for the Grid Matches for the season of 2014 and onwards.

This includes all free weights, and the new, custom designed Rig for the Grid.

The Season starts this August!