Roy Simonson joins the Eleiko Team


HALMSTAD, Sweden – Eleiko Group AB has hired Roy Simonson as a Senior Project Manager in Product Development. Mr. Simonson will lead the development of an exciting new range of products for the strength market and also contribute his experience and expertise to the overall development of Eleiko’s product portfolio.

Mr. Simonson is responsible for designing some of the most groundbreaking fitness equipment lines in the fitness industry and has a number of important patents to his credit. His knowledge and feel for the market is second to none and Eleiko is honored to have a product development and design guru as part of the company.

“We are very excited to have Roy onboard the Eleiko team and we can’t wait to get started on new and innovative products for the strength market. He is a highly skilled product designer and a fantastic person to work with. says Eleiko CEO Erik Blomberg.

“I am thrilled to be here, nothing excites me more. It is an ideal match between both parties. Eleiko is a great company with great people and a heritage of quality and innovation. We can do truly great things together. states Mr. Simonson.

Mr. Simonson will be based in San Clemente, California, but spend time continuously in Sweden to work at the Eleiko Headquarters. The addition of Mr. Simonson will further strengthen Eleiko’s long- term growth plan with the objective of being a global leader in strength training.

For more information please contact CEO Erik Blomberg, on telephone +46 35 17 70 70 or by email



For almost 60 years, Eleiko Sport has been a worldwide leader within the international strength training communities. Our weightlifting, powerlifting and strength & conditioning products have been delivered to more than 180 countries. They are often seen at the world’s largest championships, where more than 1,000 world records have been set with an Eleiko bar. Eleiko is headquartered in Halmstad, Sweden, and employs people across offices in Sweden, Norway, Finland, Germany, Russia and the USA.


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